HELPING E-COMMERCE BRANDS SCALE WITH

PROVEN STRATEGIES AND CREATIVE SOLUTIONS

Expert in Brand Building, E-Commerce and Product Development

I’m Leslie Hall—retail strategist, e-commerce builder, and brand-growth expert with 20+ years of experience turning big ideas into real results. I scaled a women’s retail brand from the ground up to $67 million in revenue, learning every part of the business from product development to fulfillment. My work spans e-commerce strategy, brand development, marketing, and operations—because building a business isn’t about one thing, it’s about making all the moving parts work together. I bring clarity, direction, and momentum to businesses ready to grow, evolve, and lead. If you’re looking for grounded expertise, honest insight, and a partner who knows how to move the needle—I’m it.

Get in Touch Now

Key Areas of Expertise

Retail & E-Commerce Strategy
Brand Development & Creative Direction
Product Development
Marketing & Storytelling
Operations & Logistics Optimization
Team Leadership & Growth Planning
Workshops & Mentorship

EMPIRES AREN’T BORN. THEY’RE BUILT

- WITH STRATEGY AND GRIT.

Services

E-Commerce Strategy Development

Tailored strategies that fuel growth, boost conversions, and get your online store working smarter—not just harder. We’ll dig into what’s working, what’s not, and build a plan that actually moves the needle.

Customer Experience Optimization

Great brands don’t just sell—they connect. From site flow to post-purchase moments, every touchpoint is crafted to feel seamless, intuitive, and worth coming back for.

Digital Transformation for Retail

Ready to move from storefront to scroll? Whether it’s launching e-commerce from scratch or creating a true omni-channel presence, this service builds a digital foundation that’s built to scale.

Brand Building & Aesthetic Direction

A strong brand doesn’t whisper—it owns the room. From visuals to voice, we’ll shape a cohesive identity that resonates, stands out, and tells your story with clarity and confidence.

Content Creation & Digital Advertising

No fluff, no filler—just scroll-stopping content and ad creative that converts. Social media assets, product promos, paid ad campaigns—everything designed to amplify your reach and drive results.

Email & SMS Marketing Automation

Outreach that feels personal, runs on autopilot, and keeps your brand top of mind. We’ll build systems that drive engagement, boost retention, and bring customers back—without spamming their inbox.

Warehouse & Logistics Optimization

Because behind every killer brand is a backend that runs tight. Streamline operations, reduce overhead, and build shipping workflows that save time, money, and stress.

Team Leadership & Development

Growth isn’t a solo act. Whether you’re building a team or leading one through change, this service is about creating structure, setting expectations, and empowering people to own their roles.

Additional Services Offered:

Stay visible, stay relevant. This service handles the day-to-day of posting and planning across your core platforms (Instagram, Facebook, TikTok, etc.) so your brand shows up consistently and strategically. Includes content calendar planning, post optimization, scheduling, and performance check-ins—without the overwhelm.
Estimated Pricing:
- Starter Plan (3 posts/week on 2 platforms) — $750/month
- Growth Plan (5 posts/week on up to 3 platforms) — $1,200/month
- Custom Plan (includes Reels/TikTok content strategy, influencer coordination, or ad boosting) — Starts at $1,800/month
Clear, clean, and conversion-ready. This service delivers high-quality product images tailored for e-commerce—fully edited for fast load times, compressed without losing clarity, and SEO-optimized with smart alt text. Whether it’s for product pages, promo graphics, or blog content, your visuals will work as hard as your products do.
Estimated Pricing:
- Basic Edit (Client provides raw images) — $10/image
  Includes background cleanup, color correction, resizing, compression, and alt text
- Full Photography + Editing (Local clients only or shipped product) — Starting at $500/session
  Includes 15 styled product shots, light editing, and web-ready formatting
- Monthly Content Packages — Custom pricing based on volume and platform needs
Your brand, buttoned-up and ready to show off. This service delivers a fully customized branding kit that covers everything you need to stay consistent across every platform—digital or print. From logos and color palettes to font pairings and usage templates, it’s the foundation your business needs to look as polished as it performs.
Estimated Pricing:
- Standard Kit — $1,200
- Deluxe Kit (includes social templates + highlight covers) — $1,750
Product Branding Add-On Bundle – $450
Bring your brand all the way through to the customer’s hands.
✔️ Branded product tag design (hang tags or sewn-in)
✔️ Packaging insert design (thank you cards, care cards, etc.)
✔️ Sticker or label design for packaging
✔️ Print-ready file setup with vendor specs
Emails that don’t get deleted on sight. This service blends strategy, design, and automation to keep your brand in front of your audience—and actually get them to click. From layout to copy to scheduling, each campaign is built to drive engagement, boost traffic, and grow repeat revenue.
Estimated Pricing:
- Monthly Plan (2 newsletters/month) — $600
- Weekly Plan (1 newsletter/week) — $950/month
- Custom Campaign Build (one-off email) — $225
Turn one-time shoppers into lifelong fans. This service is all about building smart, engaging loyalty programs that keep your customers coming back. Whether it’s points, perks, or member-only offers, we’ll design a system that makes them feel valued—and keeps your revenue on repeat.
Estimated Pricing:
- Standard Setup — $850
- Premium Setup (includes custom graphics, email integration, and onboarding automation) — $1,350
- Add-on: Ongoing Management & Reporting — $350/month
Extend your brand’s reach by strategically listing your products on major marketplaces like Google Shopping, Facebook, Instagram, and TikTok. This service ensures each listing is tailored with optimized product descriptions, compelling visuals, and search-friendly keywords to maximize visibility and drive sales.
Estimated Pricing:
- Basic Package — $1,200
  - Listing setup on up to 2 marketplaces
  - Optimization for up to 10 products
- Standard Package — $2,500
  - Listing setup on up to 4 marketplaces
  - Optimization for up to 25 products
  - Monthly performance report
- Premium Package — $4,000
  - Listing setup on all 4 marketplaces
  - Optimization for up to 50 products
  - Bi-weekly performance reports and strategy calls
- Add-on: Ongoing Management & Optimization — $500/month
A seamless user experience isn’t just a luxury—it’s a necessity. This service provides a thorough analysis of your website or app’s user interface and experience, identifying friction points and offering actionable recommendations to enhance customer interaction and boost conversions.
Packages & Pricing:
- Essential Audit — $1,500
  - Evaluation of up to 5 key pages or screens
  - Summary report with top 5 recommendations
  - 1-hour consultation to discuss findings
- Comprehensive Audit — $3,000
  - Evaluation of up to 15 pages or screens
  - Detailed report with prioritized recommendations
  - Competitor benchmarking
  - 2-hour consultation and Q&A session
A high-converting landing page isn’t just about aesthetics—it’s a strategic tool designed to drive action. Whether you’re launching a new product, running a campaign, or promoting a seasonal event, this service delivers a custom landing page that combines compelling copy, engaging visuals, and clear calls-to-action to maximize conversions.
Packages & Pricing:
- Essential Landing Page — $1,200
  - Ideal for single-focus campaigns or product launches
  - Includes all standard features listed above
- Enhanced Landing Page — $2,000
  - Includes everything in the Essential package
  - Additional sections for testimonials, FAQs, or trust badges
  - Integration with email marketing platforms